Collect More Data From Your Website By Adding More Reasons to Opt-In
He with the biggest database wins. I have been saying that for over two decades and still say it today. In fact, with all the discount merchants out there, today it’s more important than ever!
If you don’t have a large database of players in your area then you are not in control of your destiny. In fact, I would go so far to say that data collection is your most important job, for, without an increase in prospects, it’s hard to increase sales!
Most clubs make a lame attempt at data collection, with one or perhaps two contact points that never change!
The more contact points you include on your website and the more different reasons you give the reader to engage, the more data you will collect… it’s that simple.
The rest is exponential. The more data, the more opens; the more opens, the more response; the more response, the more sales!
If you are a private club, do not think for a minute you are excluded from this sage advice! You may approach it in a slightly different way, but your future depends on the depth of your database because that’s where your future members will come from!
This is a high-end daily fee club in the highly competitive Southern California market, yet its’ website has…
No home-page copy
No data collection points
Every one of these items is a website SALES KILLER!
Amazing but true! I guess you could count book a tee time but that’s it!
Quite frankly, nothing is more important to your future success than the size and quality of your database!
If you don’t have at least five different ways to collect data, you are leaving a lot of money on the table. People respond to different things. Some like discounts, others like instruction. Some like contest, others like planners. Some prefer to download brochures rather than read them online. Others prefer video. Give lots of choices and watch your database soar!
Basics to cover:
- Specials club
- Newsletter sign up
- Birthday club
- Win a Free vacation
- Win Free clubs
- Win Free membership
- Get Free round
- Wedding Planner
- Outing Planner
- Meeting Planner
- Course brochure
- Spa brochure
- Lesson brochure
- Fun downloads
- Joke book
- Photo contest
- Video opt in
- Audio opt in
- Free golf book
- Win an Ipad, driver, GPS
- Get a discount
Don’t Wait Until it’s too Late – Get the Professional Help Your Club Needs now!
- Review your financial goals
- Develop a clear USP (unique selling proposition) for your club
- Develop a real marketing strategy
- Review and amend your pricing strategy
- Develop an irresistible offer
- Generate immediate leads (within 48 hours)
- Provide sales training materials for your staff
- Set up a custom blueprint for success
- Provide 365-day phone access once I leave
First five clubs save 50% off my normal fee, just $5,000 plus travel expenses! – Must schedule before April 15th
Or Join me at my ranch, for a private one-day seminar, Monday, May 22nd for an investment of just $997 to answer these critical questions and provide real clarity to your sales and marketing efforts – Call 352-266-2099.
All The Best,