The One Golf Course Business Strategy!
What’s the best hole at your golf club?
The best feature about your range?
The best feature of your clubhouse?
The most unique and talked about item on your menu?
The best specialty drink behind the bar?
The most notable thing about your pro shop?
The golf tournament everyone wants to play in?
The one thing about your golf club that stands out above all others in your area?
The best part of being a member/player at your golf club is?
When people experience your golf club for the first time what’s the first thing they mention?
The one thing your golf pro does better than anyone when teaching?
If the answer to all these questions was quick and easy then good for you because you are on the right track!
The key to delivering value and attracting new business is to have one standout item in every area of your facility and operation.
You don’t have to be the best at everything, just having the best hamburger in town or the best Cesar salad is often enough to get people thinking positively about your club.
I just spent a small fortune at a club in Portugal for one simple reason; they had the best grass range and new range balls. I hit balls there and had lunch there several days in a row choosing them over 25 other options within 10 miles! (I also ate their fresh shrimp and avocado salad every day!) Two “ones” made me a good customer!!
Look at each area of your club and make sure there is at least one item, one service, one room that is truly memorable at your golf club. That’s the one thing people will talk about and your club’s word of mouth will go viral!
All The Best,