Private Golf Club Loyalty and Lead Conversion
I have had a lot of people ask me over the last few years if loyalty programs make sense for a private golf club.
The answer is YES, YES and YES!
Members of private golf clubs need to feel that sense of connection just as much, if not more, than daily fee players. They want to be engaged and entertained just like everyone else! And they are just as likely as anyone else to enter contests and forward information to friends!
Yes, private club members want to have FUN too!
Three Quick Ways to Your Build Member Loyalty
1. Send members a birthday card and perhaps even a small gift like a logoed club pen ($4 for a nice one, plus postage). Send get well cards when you hear a member is ill or has had an operation.
2. Make a BIG DEAL out of any member success, hole in one, tournament victory, best round ever, etc. Put their picture up on your site, in your newsletter, and on your notice boards!
3. Encourage networking and the patronage of member-owned businesses. With a tough economy, anything you can do to help a member’s business will be well appreciated! This is HUGE right now!!!!
This is exactly the type of follow-up you should have on all of your campaigns and a key feature of Legendary Marketing’s golf marketing platform.
Consistent, educational, relentless follow-up!
Is this overkill? A good question with an easy answer: No.
Will some people stop reading after the first few emails? Yes.
Will some people unsubscribe? Yes, but the people who stop reading and the unsubscribers were not real prospects. Prospects who are interested will read them all, and the more they read, the more likely they are to act.
This is true whether you are selling lessons, outings, weddings, membership or real estate!
The more REAL communication you have with prospects the more familiar you become.
The more familiar you become, the more they are likely to trust you.
The more they trust you, the more likely they are to buy!
Once again, though, the key is to provide engaging, entertaining, and educational content and follow up — not JUST a sales offer and a discount!
All The Best,
Andrew Wood is CEO of Legendary Marketing, a Tampa/Orland-based ad agency. He is the world’s leading expert on golf, resort, destination and real estate marketing although his successes go far beyond these core industries. The author of over 20 books including; The Golf Marketing Bible, Cunningly Clever Marketing, Selling-Outsell Everyone!, Cunningly Clever Entrepreneur and Making Your Business The One They Choose! Andrew has spoken to thousands of audiences worldwide and was the top-ranked speaker at 97.7% of the events where he spoke on sales, marketing, entrepreneurship or leadership. A pioneer in Internet marketing his creative talent, out of the box ideas and copywriting skills are at the core of his expertise. Regarded as one of the top marketing minds in the world for his ability to craft a winning strategy, generate leads and increase income!
Contact: Andrew Wood, Direct @ 1 352-266 2099