How Several Golf Resorts Bombed in Their Bid to Attract Women

0

Why Several Golf Resorts Bombed in Their Bid to Attract Women

I have worked with several golf resorts who built expensive spas. Their rationale was to give the ladies something to do. Note they did not ask first how can we get more lady golfers? Nor did they ask, do we need to give the ladies anything to do as they are less than 30% of our total customers?

Instead, they spent a million or two or more building a spa and in each case the spa bombed!

Why?

Because the core customers at these resorts where men’s golf groups. Men’s golf groups don’t take women with them! They play 36-holes, drink beer and eat large quantities of dead cow, it’s a guy thing, and the majority of women, realize this which is why they have their own “girl’s getaways”. When they do go to a spa they are far more likely to choose a spa not associated with guy’s golf groups!

Even when couples went together they went to play golf and at best took one spa treatment. The ladies that did an all-day spa only did so Friday and Saturday leaving the spa empty mid-week. Spas are expensive to build and demand employees with specific skills, skills that are not minimum wage positions.

Even where the spas found more usage how long does it take to get an ROI on five to ten-million-dollar investment, one massage or facial at a time?

It pays to make your business decisions with a long-term marketing strategy in mind and not just jump on every trend that hits your industry or because your competition does it, which was the rationale in the examples I am giving. Had they had a clear marketing strategy in place they would never have made the investment, but alas they did not!

What’s your marketing strategy in two sentences?

awstandinggunDon’t wait until it’s too late, get the professional help your club needs now!

Everyone thinks it can’t happen to them that the community will rally but several hundred clubs are no more…

You need professional help and you need it now in the form of the world’s leader expert in golf marketing, Andrew Wood. The author of The Golf Marketing Bible, The Golf Sales Bible, The A-Z Guide to Membership Marketing, The Membership Sales Success System and Golf Outing Sales and Marketing. He is the founder of Legendary marketing and has worked with over 2,000 clubs, private, daily fee, resort and municipal. The fact is there is simply no one on the planet who can help your golf club turn things around faster!

aw_standingDuring my onsite visit I will:

  • Review your financial goals
  • Develop a clear USP (unique selling proposition) for your club
  • Develop a real marketing strategy
  • Review and amend your pricing strategy
  • Develop an irresistible offer
  • Generate immediate leads (within 48 hours)
  • Provide sales training materials Set up a blueprint for success
  • Provide 365-day phone access

First five clubs save 50% off my normal $10,000 Fee, Just $5,000 plus travel expenses!

Must schedule before May 15th! Click here to book now!
Call Direct: 352-266-2099

All The Best,

Andrew Wood
Legendary Marketing
http://www.legendarymarketing.com/
Direct: 352-266-2099
Office: 1-800-827-1663
Fax: 1-877-817-0650

Share.

Leave A Reply