For several years GolfNow has been touting the Barter a tee time per day in exchange for FREE service. In the past few months, they have upped the ante to two or more tee times per day and get a FREE POS system from Fore! Reservations (GolfNow purchased Fore! Reservations earlier this year).
It used to be that the “barter” times were mixed in with your other available tee times. The barter time is easy to pick out as it is priced very low and has a “hot deal” icon. Also on the same page are typically offers from courses nearby. So you are now competing with every course in the area as well as GolfNow selling their barter “Hot Deals”. While this has infuriated many owners, others say that the additional exposure is worth it and does bring them new business –either way, at least your non-barter times here listed and you had a shot at selling them.
Well – GolfNow just upped their game. They have very cleverly rolled out LastMinuteGolfer.com with accompanying iPhone and Android apps. Now all (and only) the barter times are in one convenient place for the golfer and you (the owner) no longer even have a seat at the table – you may have just bartered yourself out of business! How FREE is that website and POS System now? As Ross Perot (presidential candidate back in 1992) once so eloquently stated… “That Giant Sucking Sound Going South…” is your business being devoured by that group in Orlando.
5¢ per hole including cart? If you are lucky enough to be in Seattle, WA you can play for $.99 per round including cart – 5¢ per hole. Of course, the Peanuts characters would love this… “Everything should be 5¢”.
This is the first in a series of 4 articles on this topic. My next three articles will give you some tools and tips to combat this force but if you are thinking of switching to Fore! (I’m sure they are asking)… understand how much FREE will cost you. If you are a current Fore! user, follow along as we show you an alternative to bartering your way to bankruptcy.
Below is a sampling of actual advertised tee times in major markets for October 30, 2013. Appropriate that this is around Halloween as it certainly is frightening. Feel free to visit www.lastminutegolfer.com and enter your zip code to see what you are competing with daily (or maybe I should say who you are NOT competing with – since you can’t compete with these prices).
And how about this beauty:
$0.00 Including Cart for up to 4 players! Of course, if you don’t get that deal, there are plenty available at $3.00 per player with a cart as a backup.
Then again, you could always start pressing suits for a living…
Rick and Tom Robshaw
Club Prophet Systems Inc.
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