Why does the golf industry hate sales training?

Posted In: Sales

  • Keymaster
    Golf Operator Magazine on #13949

    The only book I have ever witten that no one buys is my Golf Sales Bible http://andrewwoodinc.com/golf-sales-bible/ why does the golf industry hate sales and refuse to do sales training?

    Gareth Jones on #13958

    I would say because sales training is currently none existent in most golf clubs.

    This would mean embracing change.

    When they realise how sales training will dramatically increase their revenue instantly their competitors will be way ahead of them.

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