High-Tech tools, like email send time optimization, website marketing automation and dashboard-style reporting create a huge increase in business.
Simply because there is a huge increase in the number of people reached, and the number of times they are reached with a personalized sales message. Yet golf clubs would rather trade tee times for websites and email systems that are third rate crap. They spend little to no cash on technology but lose tens of thousands of dollars in effectiveness and opportunity cost.
All The Best,