Collect More Data from your golf course’s website by adding more reasons to Opt-in
If you don’t have a large database of players in your area then you are not in control of your destiny. In fact I would go so far to say that data collection is your most important job, for without an increase in prospects, it’s hard to increase sales!
Most clubs make a lame attempt at data collection, with one or perhaps two contact points that never change! The more contact points you include on your website and the more different reasons you give the reader to engage, the more data you will collect… it’s that simple.
If you are a private club, do not think for a minute you are excluded from this sage advice! You may approach it in a slightly different way, but your future depends on the depth of your database because that’s where your future members will come from!
– No headline
– No home-page copy
– No data collection points
Every one of these items is a website SALES KILLER!
Amazing but true! I guess you could count book a tee time but that’s it!
Here is a typically lame corporate effort. In fact, it’s barely even an effort with just one data collection point “Join our e-club!” There is a lame headline, too little copy, and the design was out of date before the Internet was even invented — but that’s another story!
Quite frankly, nothing is more important to your future success than the size and quality of your database!
All The Best,