The number one page on a website people read is surprise surprise, your home page! It’s also the major page Google reads to rank your club in the search engines. No copy, no rankings (At least not without spending a ton of money on search engine tricks).
You would think the world’s largest golf management company would actually be aware of these critical online marketing facts…?
Also, I think its telling that the Troon logo shows up twice on the club’s home page the club’s logo only once! A great example of what Troon truly do better than anyone, BRAND THEMSELVES!
That’s one big BRAND TAX to pay, for marketing this inept!