I like data. When I give my clients a strategy for success I show them data to prove that it works. We set success metrics and try to blow them away. Data is proof. Months ago I introduced you to Digital Golf Technologies (DGT) and told you I thought it was an incredible innovation that would create profits for golf courses and bring excitement to the game. But I had no data. It was a feeling. Now, I have the data proving that I was right about DGT. The data is in and it is awesome.
For those new to my list or who may have missed it, Digital Golf Technologies rewards the greatest tradition in golf by paying large cash prizes for a hole in one each and every day. They have a video verification system and their cameras act as the “witness”. Winners not only receive a video of their ace, but DGT also broadcasts live video from the course into your clubhouse and on your website. There’s no upfront cost to the course and they have a program for every type of golf course – private, resort, public, etc.. And it’s killer for booking more tournaments. Pretty cool right? But cool doesn’t mean profitable and it doesn’t mean golfers like it – so where’s the data to prove that this would be a great addition to your course? That’s where the survey comes in.
We polled GM’s and owners at DGT’s growing number of courses anonymously and asked them what they thought of various elements of the DGT program on a scale of 1-5 with 5 being the best. The results blew me away.
- Added customer excitement: 4.6 out of 5
- Overall enhancement to the course: 4.6 out of 5
- Ability for the course to generate new revenue: 4.6 out of 5
- Ease of implementing the DGT System: 4.8 out of 5
- Overall Satisfaction with DGT: 4.8 out of 5
The comments were just as impressive:
- “We love it. DGT has been a pleasure to work with”
- “We’ve had a great response from our customers”
- “I am a very happy partner”
- “It is exceeding my expectations in all regards”
DGT works with each partner course to create a tailored hole in one program that best suits its clientele. The most popular of these programs for clubs with daily fee players is a $5 optional add-on to the green fee for a $10,000 HIO prize. Some courses get creative and choose to offer a secondary prize or gift to encourage greater participation such offering prizes for making a birdie or including a free beer in all entries. Private course members enjoy a “one price all you can play” deal. Whatever program suits your course, I am convinced that DGT is a no brainer addition to your course that will drive revenue and add value and excitement.
Need any more proof? Well, a picture is worth a thousand words, right? Here’s a video of DGT’s latest hole in one winner. This gent won $10,000 for making an ace and his reaction is priceless. Click here to watch. It doesn’t get much better than this!
Digital Golf Technologies is good for the golfer, good for the golf course and good for the golf industry….It’s a NO BRAINER!
Andrew Wood is CEO of Legendary Marketing, a Tampa/Orlando-based ad agency. He is the world’s leading expert on golf, resort, destination and real estate marketing although his successes go far beyond these core industries. Author of over 20 books including; The Golf Marketing Bible, Cunningly Clever Marketing, Cunningly Clever Entrepreneur and Making Your Business The One They Choose! Andrew has spoken to thousands of audiences worldwide and was the top ranked speaker at 97.7% of the events where he spoke on sales, marketing, entrepreneurship or leadership. A pioneer in Internet marketing his creative talent, out of the box ideas and copywriting skills are at the core of his expertise. Regarded as one of the top marketing minds in the world for his ability to craft a winning strategy, generate leads and increase income!
Contact: Andrew Wood, Direct @ 1 352-266 2099