I have one word of advice for the golf industry in 2011, STOP pricing yourself into oblivion. Find a reasonable price that works for you and the player and stick with it.
Don’t have 20 different levels based on the phases of the moon.
I never did understand why a round of golf is $65 at noon and $40 at 2:00 PM when it’s not dark until 8?
Do not trade websites for TEE TIMES! It’s moronic, seems like a deal, but destroys your price integrity. Pay them for the site, and you will avoid a bunch of foursomes showing up at your counter having paid $40, for the entire group! If you must trade times for services, make sure that GolfNow, CourseTrends/Golf18Network, and or any of the other vendors are not discounting your times at 95% Off!
The more this happens the worse it gets for your reputation. The website company doesn’t care what it gets for your tee time because ANYTHING is better than nothing! (Also shows how desperate the website company is)
Do not trade tee times for an online booking service PAY THEM and control your price in the market!
Do not trade tee times for ads, Pay for the ad, it’s cheaper in the long run!
Do not sell tee times on e-bay to the LOWEST bidder
Do not give different pricing to golf cards or for that mater anyone.
Set a price (or three prices if you must) and then stick with it!
Add value but don’t discount!