Course Owner: Do I really need a PGA pro?
AW: What are you thinking?
Owner: I’ll just put a girl in the shop.
AW: You need someone in the shop who understands and has passion for the game
Owner: So, I’ll get a girl who plays golf and save myself $20,000 a year.
AW: What about teaching people to play and growing the game?
Owner: He spends too much time teaching. I’ll leave that to the driving range down the street.
AW: What about club fitting?
Owner: We don’t sell many clubs it’s hardly worth it.
AW: What about running tournaments and events?
Owner: We have a computer program that does that.
AW: I don’t think you understand what an integral part of the golf experience the PGA pro is to most of us who love the game?
Owner: Maybe not but money is tight and he’s not growing revenue?
AW: Does he control the marketing budget and direct the marketing strategy?
AW: Then how can you expect him to grow revenue?