Please follow these steps to keep play moving throughout the day.

1. As players start to move through the course start to monitor them.  Write the time and the hole you firs notice them on your Tee Sheet. We need you to help each group complete their play in four hours or less.

Some simple ways of monitoring a group time are:

• The time it takes to arrive at the first checkpoint.
• The time they make the turn
• Also you can monitor groups as they finish to make sure they are completing their round in four hours or less.

2. Anytime you interact with a group, encourage play of 4 hours or less.

3. If you come on duty after the course is open, check with the first-shift Marshal about the status of the groups already on the course.

4. Be on the lookout for backups.

Three Step Process

As the Marshall/Ranger you will need to help our customers with their rate of play. Here’s a three-step process for helping keep the proper pace of play:

Step 1. If you see a backup, notice slow play or complaints of delay in flow of play. Investigate the backup to find out where it is.

Step 2. Now that you’ve found where the backup is, determine the cause(s) of the delay in flow of play complain.

Step 3. Finally Resolve the causes of delay of play on the golf course. Now that you know what the problem is fix it.

To resolve the cause(s) of slow play, you’ll probably have to do one or both of the following:

a) Communicating with a Slow Playing Group. No matter what, you’re going to have to talk with the group that’s holding up play.

b) Assisting a Slow Player. In order to help everyone have a good playing day you might need to help a slow player speed up their play in a customer friendly way.

Resource:

For a full selection of Golf Course Training Manuals & DVD’s visit: Legendary Marketing’s online store

THIS JUST IN!

Tell me something I don’t know…

…You are probably saying—especially if you are already in the wedding business.

For most brides and most families, the wedding reception is the most involved and largest party they will ever organize. And it’s also the most expensive.

For some brides and families, the goal is to out-wow everyone who will come to the wedding—especially friends. For the mother-in-law, this can be particularly important: she wants to show her friends that her daughter’s wedding and wedding reception are significantly bigger and better than theirs.

This type of flamboyance and one-upmanship is a fact of life. On top of all this, there may be pressure from the person or people who are paying for the wedding, to STOP SPENDING SO MUCH MONEY!!!!

When emotions, money, organization, love, and stress come together, the result can be a type of person called Bridezilla.  Here is how Wikipedia defines this person.

Bridezilla (a portmanteau of bride and Godzilla) is a generic term used to describe a difficult, unpleasant, perfectionist bride who leaves aggravated family, friends and bridal vendors in her wake. A bridezilla is obsessed with her wedding as her perfect day and will disregard the feelings of her family, bridesmaids and even her groom in her quest for the perfect wedding.

NICE!!!!!

During the tour of your wedding facilities and during the signing process for the contract, the Bride and her mother may have seemed totally pleasant and sensible.

However, after signing the contract, the bride may have morphed into Bridezilla and her mother may have become mother-zilla. And what’s particularly pleasant about the two is that Bridezilla and mother-zilla will sometimes work together against you and then a few minutes later, they will work against each other but still against you. And then they may turn to a third party like the bride’s friend to provide additional advice (and hassle).

A Potential Double-Whammy

Both can and will be difficult and demanding. What’s worse is that they may go into the marketplace and start to attempt to ruin your good name. Brides have friends who are also thinking about getting married and brides’ mothers also have friends. And they talk to each other.

Whether you are offering your club or resort on a ‘shell-only’ basis or on a ‘full-service’ basis, Bridezilla and mother-zilla can make life extremely difficult—if you let them.

Spell Things Out Clearly

Dealing with Bridezilla starts with getting to her before she becomes a problem. During the initial tour of the facilities and during the closing meeting, it may become apparent that the bride and her family are going to be difficult. Signs of potential trouble include:

Excessive negotiation over price

Trying to go ‘off-menu’ without documentation

Threatening to go elsewhere

Having an ‘attitude’ about everything.

Veteran wedding planners, who have dealt with any number of extremely difficult people, will tell you that it’s vital to detail everything that you are going to offer and even everything that you are not going to offer. This must be part of a contract. Trouble-shooting is also part of the process and this can start with a Q and A on your website or in your wedding brochure packet. Here is an example of how it might work.

Q: What types of weddings do you typically have at Foster Farms Country Club?

A: We specialize in traditional country club wedding receptions for weddings of up to 500 people.

Q: What do you organize? What do we organize?

A: We are a full-service wedding facility. We offer a full menu of services. We take care of catering in-house but we use approved vendors, many of whom have provided services for several years.

Q: Do I have to be a member of the club to hold my wedding with you?

A: No. However, a member must introduce you and will also sign the contract.

Q: Can I bring my own caterer?

A: No. We cater in-house exclusively.

Q: What about a photographer?

A: So long as the photographer is on our approved list of vendors, you can bring your own photographer.

Q: What if a vendor is not on your list?

A: They can apply to be on the list.

Q: Do I have to sign a contract?

A: Yes. It will include all the details about the wedding so everyone is on the same page during the planning process. This helps avoid any confusion.

Q: What happens if I want to change something?

A: The country club can decide to honor the contract and not accept any changes. However, if there is a change, there will be a change fee.

Head Her Off at the Pass…

The goal of the Q and A is trouble-shooting. It should also let the bride know that you are in charge—using subtle language. In the contract, to avoid dickering and constant mind-changing, make the change fees extremely high.

One key trouble-shooting tactic is to offer highly detailed menus and packages. (See the appendix for examples). These should offer some flexibility but they should clearly indicate everything that you promise to supply. During the planning process there should be regular meetings to go over details. These will help you be pro-active and deal with any problems.

Later in this manual, a chapter will detail specific scripts you need for success—from the first phone call to the closing ‘ceremony.’

There should also be a script so that you know what to say when Bridezilla and her mother are starting to make your life difficult.

Let’s say that you are about two months from the wedding and you get a call or an email out of the blue saying that everything is going really badly—even though you know that everything is going according to plan and, in fact, probably going swimmingly. During the conversation, simply listen as much as possible. Then say this. (This can be an e-mail response.)

Amy. I’m sorry that you feel this way right now. Our goal is to make sure that your special day is going to be just that—special. I can’t go over all these issues with you right now. I would like you to detail, in writing, everything that is a possible problem. I will look over this list, revisit our contract from our file, and I will get back with you in three working days. However, before sending your email, you may want to double-check the contract as well.

At this stage, you have not gotten into an argument. You have asked for specifics. You have also initiated a cooling down period.

If you have planned everything before contract signing and if the contract is watertight, then you can respond to the call or email like this.

Amy. I have gone through the items you mentioned on your list. I have also gone through the contract. I would respectfully say that we went through all of your items of concern before signing the contract.

        Because we have to plan things well in advance to provide you with the best service and to honor everything on the contract, we are going to go with what’s detailed in the contract. There is, of course, an option to cancel the contract. You will be free to find another location. However, your deposit will not be refunded; the deposit on the contract is $12,000. Should I go ahead and cancel the contract?

Of course, you may wish to tweak the script somewhat based on how your club operates. The key is detailing everything, including the type of olives you will have available for Martinis. The key is having a contract with a checklist that goes into serious detail.

Do not give into Bridezilla. Do not argue with Bridezilla. Be able to pull the plug on the wedding. Bridezilla will not like this and will not want to have to re-book and lose the deposit. Be consistent with mother-zilla and even with father-zilla if he rears his head. BEFORE YOU SIGN THE CONTRACT, REMIND EVERYONE THAT TO MAKE CHANGES, THEY WILL HAVE TO PAY A HEFTY FEE OR CANCEL THE CONTRACT.

It’s one thing to say that you are going to be tough with Bridezilla. It’s quite another to be able to foll0w-through backed with a contract that has her signature on it. This will prevent a screaming match.

PS:  Increasingly, according to one wedding expert consulted for this publication, Bridezilla is not Bridezilla but friend of Bridezilla. This means that a good friend of the bride is directing traffic—sort of the like the Wizard in the Wizard of Oz. The person behind the curtain. If you sense that this is the case, then you need to start asking the bride whether it is her wedding or her friend’s.

About the Author:

Scott Martin is a direct response copywriter with the proven ability to execute direct response techniques and generate results.

scott@scottmartinwriting.com

www.scottmartinwriting.com

Bernard Langer became one of the world’s best players and a two-time Masters champion by identifying his limiting factor and overcoming a problem few players in history have ever conquered. At a very early age he developed the putting "yips." In a nutshell as most of you know that means he lost control of the muscles in his hands and arms when facing short putts. From three feet he might leave a putt short by 18 inches, then, on the very next green, be forced to watch in anguish as his unruly putter fired the ball 10 feet past the hole! Recognizing that this problem would prevent him permanently from reaching his goals, no matter how good his iron play, he spent hour upon hour, week after week, working to overcome his limitation. He took Gary Player as his model and, through determination and will power, he finally found a stroke that would work for him. For several years he was among the top players in European golf, then, without warning, the dreaded yips returned!

Once again he was compelled to go back to the practice putting green in search of a cure. Eventually he discovered a unique and creative grip that entails placing his left hand about ten inches down the shaft and letting the shaft rest against the inside of his left forearm. He then locks the grip of the club in place by gripping both the shaft and his left wrist with his right hand. While it may be one of the most unorthodox grips in history, it has enabled him to play competitive golf at the highest level once again.

Langer had the courage and determination not only to confront his weakness but to make it his strength. No one wins the Masters putting badly!

What’s your weakness? If you are like most instructors it’s the sales and marketing of your teaching talent! That’s something you can fix quickly and easily if you have the desire!

Do you want to double or triple your teaching income?

Make your weakness your strength and watch your income soar! Become a master of sales, here are the solutions.

Good
http://shop.lmgmc.com/books/cunningly-clever-selling-by-andrew-wood

Great
http://shop.lmgmc.com/cunningly-clever-selling-combo

Best
http://sixfigurepro.legendarymarketing.com/sp/17160-six-figure-teaching-pro

Making you ad easy to read does not mean you can’t have lots of words. What it does mean is the words have to be laid out and typeset in a way that makes them easy to read.

Understand, making your ad look great and making it work are concepts from two different planets, make it work first, then try and make it look great, NOT the other way around.

REMEMBER: graphics people want ads to LOOK GREAT, they don’t care if they work, they are about style over substance. You cannot afford to be! You must insist on function over form!

The text must be large enough for most people to read. Graphics people LOVE small type but people can’t read it! If they can’t read, it they won’t BUY!

The text should not be reversed, (white on black)

Background colors should be faded, minimal, nonexistent or in stark contrast to the text to make it readable

Fonts should not be script like or in any way hard to read

The reader’s eye path should not cross

As you endeavor to increase response for your advertising put on your list of for review to ask yourself “Is this ad easy to read?”.

Resource:

Jam-packed with over 450 pages of cutting-edge, proven strategies to jump-start any club, resort or golf real estate business! The Golf Marketing Bible will provide your club with astonishing results and a complete BULLETPROOF BLUEPRINT to Golf Marketing success and PROFITS! No matter what part of the country or what country you are in, No matter what type of course you run, The Golf Marketing Bible will increase revenues for your club, guaranteed or your money back! Click Here to Learn More

To market effectively, you MUST decide who your club is going to be when it grows up!

What position do you think you have now in the minds of prospective members?

What position would you like to have in the mind of prospective members?

What exactly are you going to be marketing and selling when you embark on your next membership drive?

• A country club experience for the whole family?
• A core golf experience for the avid player?
• Or, a must have networking opportunity for the up and coming businessman in town?

Each are viable vertical strategies, but instead of narrowing their marketing focus, most clubs do the exact opposite, trying to be everything to everyone.

You are not; no club is and the less focused your marketing message, the less successful you will be. It’s very tough to be a true championship course and also a great course for women and seniors! It’s not much of a family club if you don’t have a pool and I’ve seen plenty of clubs trying that one! You can’t be classy and cheap! You can’t be a great club for everyone if 90% of the members are over 70!

You need an honest evaluation of what your club’s core talents are and then you must weave them into a clear and concise unique selling proposition (USP) before you go to market. The more different groups you try to reach and include with your marketing message, the less effective it will be!

A unique selling proposition is not some corny marketing slogan that rhymes. It’s not a tag line or a so called branding statement; instead it should be the one clear advantage that you have over your competition which will serve as the foundation of your entire marketing campaign.

Resource

READ this it will change the way you think about club marketing

Make Your Club The OnE They Choose Now Instant download option save $100 and no shipping!

Delivering outstanding service has everything to do with our attitude. We can serve Golfers in a proper and efficient manner, but without projecting the right attitudes our service becomes average.

Our Golfers are also measuring our willingness to serve them. When we have the right attitudes, our service will automatically improve. If we want to give our Golfers a great experience and create loyalty, we must start and end with the right attitudes. This is because five-star service is a result of having a positive attitude and a sincere willingness to serve others.

No other formula works better.

cary@carycavittconsulting.com

Resource

Since 1975 Cary has personally served over 100,000 customers. During these years he has observed and learned what truly brings customers back. Cary’s zeal to find out what customers want has been his driving passion in building a successful career as a PGA Golf Professional. After receiving a B.A. at the University of Michigan and an M.A. at Eastern Michigan University, Cary then went on to receive his PGA Membership and become an award-winning Head Golf Professional at various clubs in the Midwest.

It occurs to me that it is really no different in our country.  For Golf Club Restaurants - Good enough seems to be good enough until some new competition forces operators to raise their food and service to a higher level. I know that everyone is doing the best they can at the moment, but doing the best you can is materially different from being better than you have to be. Why settle for good if you can be great?

Is it a waste of money to be better than you have to be – to do more than is really necessary to give people an unforgettable time? Ask your guests!

READ NOW

Over 200 Ideas on how to increase your club’s business from the inside out even if you don’t have a marketing budget!

Change The Way You Think About Marketing and Managing and Your Club in 2013! Market from within…

Make Your Club The OnE They Choose Now Instant download option save $100 and no shipping!

Isn’t it time you got paid what you are worth for your teaching talent? (Filming 3 new video for you all Monday)

Resource:

These is no quicker way to improve your income than to increase your sales skills even a few points can make a massive difference to your income!

Make an investment that will keep on giving as a long as you are teaching.

Read More

The number one reason many clubs and most marketing campaigns fail is not what you think it might be. It’s not poorly thought out campaigns, the wrong media or lack of funds it’s EGO!

That’s right ego, pure and simple human ego destroys more clubs, loses more battles and kills more marketing campaigns than any other factor!

When people or committees make business or marketing decisions that are based on ego rather a proven plan towards the orchestrated accomplishment of clear financial goals, they make poor decisions.

They make decisions based on what they like, not what actually works!

They make media decisions on what makes them look good to their peers not what makes the phone ring. “Did you see our ad in such and such publication?”

They make miss placed decisions to keep poor performing staff under the cover of “loyalty” and caring, but really just want to look good.

Ends May 15th!!!!!

The Golf Marketing Bible 2013 Edition with 70 NEW pages of social media READ the all time best selling golf business book at the lowest price ever LIMITED TIME ONLY SAVE OVER $70 http://olourl.com/31w/Hx/

They build corporate palaces, monster clubhouses and ivory towers rather than functional and creative working environments, burdening their organizations with mountains of debit, they could easily have lived without!

They take the “NOT invented here attitude” to new heights and kill any program that doesn’t have their paw prints all over it!

When they do see an idea they like and can champion as “their own discovery,” they bring it in as the flavor of the month citing their “open mindedness to new ideas.” Only to discard them six weeks later for a different flavor, instead of working the plan they have in place to it’s logical conclusion.

They hire people they like, people they can boss around, people who won’t talk back or challenge their ego, not people who can quickly help them reach their goals.

Then of course they blame others for their failure, which despite their bravado inevitably happens when people make business and marketing decisions from EGO rather than proven principles and the pursuit of a worthy goal.

Don’t Let Ego Ruin Your Business!

Resource:

Last Chance: The Golf Marketing Bible Just $39.95 FREE Shipping!

Learn More

One of the best ways is to turn driving time into learning time. Listen to educational audios in your car. The average driver according to the American Automobile Association, drives 12,000 to 25,000 miles each year, spending 500 to 1000 hours that you spend each year in your car. That is the equivalent of 12 1/2 to 25 forty-hour weeks. This is the same as two full university semesters spent behind the wheel of your car each year.

If you did nothing but use that traveling time as learning time, this decision alone could make you one of the best educated people of your generation. Many people have gone from rags to riches simply by listening to audio programs as they drive to and from work.

Well what are you waiting for? Here are my two best programs for advancing your business and income!

http://shop.lmgmc.com/catalog/category/5290458