Take the Golf Outings Marketing Collateral 101 Test
Apr15

Take the Golf Outings Marketing Collateral 101 Test

Take the Golf Outings Marketing Collateral 101 Test Does it have headlines that offer clear benefits on every page? Does it have picture captions that offer benefits beneath every picture that does not have a headline? Does it have testimonials from happy outing planners on every page? Does the copy make a complete sales presentation about your club in words? Does your copy use stories to connect with the reader emotionally? Do you...

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Generating More Golf Outing Business With Better Ads
Apr15

Generating More Golf Outing Business With Better Ads

Generating More Golf Outing Business With Better Ads Let your competitors run small price point ads, in local golf magazine with a free beacon sandwich for groups of twenty or more, for they sir are fools.  Fools wasting their money only slightly slower than simply setting fire to it! You, being far more interested in getting results than copying the ads of your 50 closest competitors will take a different route. Use your ads to...

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The One Major Asset Every Golf Course Forgets They Own!
Mar31

The One Major Asset Every Golf Course Forgets They Own!

The One Major Asset Every Golf Course Forgets They Own!  When I ask golf courses to list their major assets in my seminars the results are fairly predictable: The golf course The clubhouse The grass cutting equipment Carts The pro shop inventory The bar inventory And food Then it gets interesting… what do you they list next? Er….. Keep guessing… That would be nothing…. or at least nothing of any real value. They often list: Clubhouse...

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Automated (and free) Solution Manages all of Your Requests from Charities
Jan09

Automated (and free) Solution Manages all of Your Requests from Charities

Automated (and free) Solution Manages all of Your Requests from Charities If you often receive requests for rounds of golf from charitable organizations, now there is a free solution that handles the entire process for you.    This month, Charity Helpers, LLC, a Georgia based provider of technology for charities and businesses rolled out a completely automated platform for golf course managers and it’s a free...

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CLUBS UNCLEAR ON THE CONCEPT #12
Nov06

CLUBS UNCLEAR ON THE CONCEPT #12

The number one page on a website people read is surprise surprise, your home page! It’s also the major page Google reads to rank your club in the search engines. No copy, no rankings (At least not without spending a ton of money on search engine tricks). You would think the world’s largest golf management company would actually be aware of these critical online marketing facts…? Also, I think its telling that the...

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The Second Biggest Problem With Your Website
Nov05

The Second Biggest Problem With Your Website

Fresh back from two weeks of fun on the road doing consulting visits with several private clubs and a couple of daily fees. All had the same totally ineffective websites. The number one reason a website is ineffective is simply that it does not generate leads: membership leads, outings leads, wedding leads, banquet leads, meeting leads and lesson leads! The reason for this is that 99% of websites were never designed to generate leads...

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