In my experience most clubs think that they need far less wedding, outing and membership leads than they do to meet their budget goals. At the same time they also close far less leads than they think they do! This combination of not enough leads and not enough sales is a dangerous cocktail often magnified by poor follow up. Improving your follow up systems is the simplest and cheapest way to increase your club’s income!
In the hundreds of onsite consulting visits I have done at both private and daily fee clubs scarcely one in a hundred can answer these simple questions;
How many membership leads did you generate last year?
How many outing leads did you generate last year?
How many wedding/event leads did you generate last year?
And what was your closing ration for each?
The handful that can, never seem to actually be able to put their hand on the list of prospects nor document the specific follow up that was executed for each lead.
Quickly Become More Efficient
Adding a strong CRM or customer relationship manager to your sales process will dramatically increase your success by aiding you in following every lead through the sales process to it’s logical conclusion.
Our http://piedpipersolutions.com/products/crm/ website is designed to be totally integrated so that every outing, membership or event lead goes directly into your CRM (no exporting or data entry) while at the same time it sends you an email altering you to the new lead.
Once the key contact information is in the CRM you can quickly and easily log your follow up phone calls. emails and letters as you take your prospect through the various stages of your sales process. You can grade the prospect and even forecast the amount of business you have projected on the books. One touch reporting tells you how many leads you have generated in a month, quarter or year. While you quickly discover your closing ratios and the income generated from specific campaigns. As people come and go you have a permanent record of all you leads, in one place for easy access, not strewn over ancient files in the office! The simple act of switching to a website with a top CRM solution on the backend can easily increase your closing ration and income by 15-25%! Best of all the entire power of this program is available to you with approximately 15 minutes of training!
Check it out here, http://piedpipersolutions.com/products/crm/ or call for a free demo 800-827-1663 Legendary Marketing is the only company in the golf industry with this powerful, fully integrated technology and the entire website and CRM program is available for as little as $497 a month!