The May Wellby Awards: The Worst of Golf Marketing
Tapin Solutions (the designer of this crime against humanity, they try to pass off as a legitimate website) “may” understand technology but they apparently know nothing about even the most basic principles of design. This is what happens when you simply throw everything you can think of onto your home page.
Lets start by playing pinball with your customers eyes, both flags at the top move and vie for attention as does the video below. Total mess and to make matters worse the text is in reverse and at least on my Mac the type is tiny. I’ve seen better efforts from a bunch of kindergarten kids with crayons!
If the manager of the club made you do this design do yourself a favor and take your company’s name off the website. If he didn’t make you do this design and this is the best you can do? He should be fired for hiring you and you should stick to your day job, which I hope has nothing to do with marketing!
What makes this Meadowbrook website truly unique is that it may be the only site on the entire internet that no one has bother to change in a decade. It was crap in 2002, when I first saw it and today it makes them look truly dated. These management companies must not realize (because almost all have 1990’s style websites) that in today’s world if your website looks crap people may well think your company or course is crap… But then again in most cases they are probably right!
Same could be said for some organizations, is this really the best the PGA can do?
Yes the text on this page is fuzzy it’s not you…, truly a pathetic effort!
Well they certainly go straight for the sale I’ll give them that. Unfortunately they go for the sale without a single headline, feature or benefit! No copy at all. Who ever is running this club should be fired! Look at the date I first looked (6 months ago) look at date below (today) Six months of nothing…….
Got any winners, I mean losers to share for the June’s edition? Just post a link for consideration! Thanks to all those who contributed to this one!
Martin
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Exquisite.. I seldomly get to delight in something so jaw-droppingly ironic as a design criticism that itself is so flawed as to include a blog roll that overlaps the screen grab rendering both nearly illegible.
Bravo, Martin. Had I only read about it, I wouldn’t have believed it. Having seen it in person, I can only marvel and wonder where you bought the wheel barrow in which you must haul around those gargantuan balls of yours.
http://www.flickr.com/photos/78749328@N06/7212143022/
Martin,
Please allow readers to view the comments for your article or take down the article all together!
Thanks,
Kyle
Kyle Thompson
TapIn Solutions, LLC
kyle@tapinllc.com
Time to update your computer there Jesse it displays just fine on the three in my home. I buy my balls at my local pro shop to support my hard working PGA pro. Buy my clubs there to….but they are only 1.68 inches ….are yours smaller…?
Kyle I do not have control over what is posted or not I just send in an article once in a while. I do know that they usually post every comment good or bad (you can see that clearly by looking at past comments) so if there is one not up there it must have contained something very inappropriate. I’ll inquire about its content.. No matter what he/she may have said (that you say was not posted) this example is a truly poor website design instead of trying to defend this worthless effort you should just fix it for your client and help him grow his business instead. One focal point, more data collection, larger text… in fact just copy a Cybergolf site and you’ll be far better off.
IE9.. (IE has apx. 53% of the market share)
Windows 7 (apx. 40% of the market share)
and here’s how it displays: http://www.flickr.com/photos/78749328@N06/7212143022/
but you’re right. It’s probably me.
Maybe Andrew should develop a new O.S. & web browser and you can start pimping those too.
Thanks for the award!
I respect what you’re trying to do for Legendary Marketing…it’s fun reading…even when we’re a target. I like reading some of Andrew’s stuff, and he’s got some really good ideas, including this ‘blog’. His heart is in the right place by trying to help educate our industry. We used to be a Legendary client until it was proven that despite their knowledge, ideas, and claims of greatness, their company, products, and services actually sucked and they didn’t produce any results for us.
In fact, if anybody out there would like to hear about our particular experiences with both Legendary Marketing and Tap-In Solutions and the reasons why, for us, one has been a tremendous success and one was a complete waste of money, give me a call…(630) 985-3610. I would be happy to discuss both our experiences and those of many of my colleagues with our former provider, just as I have shared with dozens of others over the years trying to steer them toward a better, less frustrating solution.
Marty, I respect your opinion and the fact that you must have some apparent motive for what you’re doing on Legendary’s behalf…I enjoy your tabloid writing much like I enjoy reading the Enquirer while standing in the check-out line…it’s entertaining, albeit worthless information that makes me chuckle even when it’s about us. Keep me laughing!
In fairness, however, I just wanted everyone to know that despite your award, we’re getting results now in ways Legendary never would, or could, deliver for us.
Thanks in advance for posting this comment and the opportunity to offer my opinions and experiences to anyone out there who’s interested in adding or making a switch in website providers.