What Attracts Customers?
If I were to pinpoint the goal of every service campaign, it is simply to give our customers the best of what we have to offer. It would be...
Read MoreNail Your Membership Sales Presentation Basics and Close the Deal
In theory, the basics of a great membership sales presentation are easy. Your job is simply to communicate information to prospects that...
Read MoreVideo: Enlist Staff to Help Grow Your Golf Clubs Database
Sit all your staff down and let them know how important it is to grow your database. If you have a huge database ten times bigger than your...
Read MorePerformance Not Promises!
Imagine… A totally custom digital marketing program, with a world-class website, email, print ads and social media...
Read MoreBaseball, Tennis and a Seven Iron
In my spare time and for fun (?!?!?), I read anywhere between fifty and sixty Private Club newsletters per month. I applaud many clubs for...
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