Here is a fact that may surprise you. Website traffic at most major websites has actually declined every year since 2008. The reason for this is the massive increase in social media. People are spending far more time checking their Facebook page than they are visiting websites.
In the last five years social media and Facebook in particular has exploded across the world. Having an active Facebook page is now even more important than having a website. Having a fan following is more important than having an email database. Why?
Because opt in rates have plummeted to new lows and because you have to get people to open your emails or visit your website to see your message. You have no such problem with Facebook. Almost 50% of the country goes to their Facebook page every day! No spam filters to get through and no time, money, or effort spent to get them there at all, they just go!
Many billions have been made on the backs of Facebook’s power but in general the golf industry has been left behind. It’s time to catch up! It’s hard to know where to start. It’s hard to know which strategies are worth your time and which are not. Harder still to figure out how you profit from any investment of time or money in any of them! Even if you do it’s hard to figure out just who’s going to create all that interesting content and who’s going to do all that posting! In this Special Report, I will try to cut through the clutter and give you a clear Facebook action plan.
There are four keys you must remember, get them to like your page first so you can communicate with them then;
Engage, Educate and Entertain Your Readers. Then and Only Then, Try to Sell Them Something!
This is the mantra of web 2.0 the idea you should form a relationship with customers and communicate with them before trying to sell them anything. That thing could be anything from dinner at the club to a membership or a green fee!