Video: Don’t Be Afraid of Long Sales Copy
One of my favorite passions is long sales copy. Most people have the wrong idea about long copy. They wonder…do people read anymore?...
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Let’s face it; things are different now! A lot of the things that used to work aren’t working. The economy is still in the...
Read MoreTurning Readers Into Buyers
There’s only one goal when it comes to digital and print marketing materials: TURN READERS INTO BUYERS. Yes—with a complex or expensive...
Read MoreWhat is the Mind of the Customer?
If we are to consistently produce five-star service to our customers, it is paramount that we begin to understand what is going through...
Read MoreTimeless Advice In Value Pricing For Golf Lessons
There is the old story about the millionaire who wakes up in the middle of the night to find his toilet overflowing and water seeping down...
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