Member Retention
One of the least talked about parts of membership marketing is member retention. Members get old, members get sick, members move jobs, get...
Read MoreMore Weddings. More Golf Outings.
I was recently speaking with the head of a prominent nonprofit. She was lamenting the slow decline of her once successful golf...
Read MoreThe Importance of Complaints
As a young operator, I always hated complaints. Complaints often seemed like a personal affront. I tried very hard to make it right for my...
Read MoreLeave Nothing to Chance-Spell Out ALL Your Benefits in Detail
Stand in front of a large group of people and hold up a picture of a large group of people standing up and you know what...
Read MoreThe Number One Reason To Have a Website
Ask a number of people what’s the most important function of their website is and you are liable to hear a good many answers about...
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