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Out Market, Out Manage, Outsell Everyone

Member Retention

Posted by on Jun 29, 2011 in Featured Post, Membership | 0 comments

One of the least talked about parts of membership marketing is member retention. Members get old, members get sick, members move jobs, get...

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More Weddings. More Golf Outings.

Posted by on Jun 27, 2011 in Outings | 0 comments

I was recently speaking with the head of a prominent nonprofit. She was lamenting the slow decline of her once successful golf...

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The Importance of Complaints

Posted by on Jun 26, 2011 in Food & Beverage | 2 comments

As a young operator, I always hated complaints. Complaints often seemed like a personal affront. I tried very hard to make it right for my...

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Leave Nothing to Chance-Spell Out ALL Your Benefits in Detail

Posted by on Jun 24, 2011 in Copywriting, Direct Mail, Golf Marketing | 0 comments

      Stand in front of a large group of people and hold up a picture of a large group of people standing up and you know what...

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The Number One Reason To Have a Website

Posted by on Jun 22, 2011 in eMarketing, Featured Post, Golf Marketing, Management | 2 comments

Ask a number of people what’s the most important function of their website is and you are liable to hear a good many answers about...

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