“Unhappy Members” Objections

I Hear Not All Your Members’ Are Happy?— The Abe Lincoln Solution Every problem contains within itself the seeds of its own solution. —Stanley Arnold Every now and then you will get memberships prospects who have heard something from a disgruntled member, the rumor mill, an ex-employee or, more likely, a competing club. They will raise a question about how happy your existing members are. As with all objections, you don’t want a...

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Advertising – Stop Slow Play!
Nov28

Advertising – Stop Slow Play!

Slow play is killing the game stamp it out by adopting the “Sutherland Rule” don’t let those “wounded snails” ruin this great game! Post your thoughts on how to speed up the game below!

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Why Ego Kills Most Golf Clubs!

The number one reason many clubs and most golf marketing campaigns fail is not what you think it might be. It’s not poorly thought out campaigns, the wrong media or lack of funds it’s EGO! That’s right ego, pure and simple human ego destroys more clubs, loses more battles and kills more marketing campaigns than any other factor! When people make business or marketing decisions that are based on ego rather a proven plan towards the...

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Email is Dead!
Nov24

Email is Dead!

That’s most likely not what you want to hear! It’s certainly not what I want to hear having spent 13 years of my life preaching the value of building an e-mail database. And in truth DEAD might be a slight exaggeration. Having a large e-mail database is still an incredible business advantage and most likely will be for the next 3 or 4 years but the trend towards a rapid decline in traditional e-mail is already there!...

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