recent posts
Posted by Jim Keegan on May 15, 2012
In 1899, when 307 golf courses existed in the United States, Thorstein Veblen, the author of The Theory of the Leisure Class, expressed his opinion that golf was a game in which individuals participated to demonstrate their conspicuous consumption of leisure. In...
Posted by Martin Wellbourne on May 14, 2012
Tapin Solutions (the designer of this crime against humanity, they try to pass off as a legitimate website) “may” understand technology but they apparently know nothing about even the most basic principles of design. This is what happens when you simply throw...
Posted by Andrew Wood on May 11, 2012
In the last five years social media has exploded across the world. Billions of dollars have been made on the backs of social media’s power, and there is an almost dizzying array of social media from which to choose: Twitter, Facebook, MySpace, LinkedIn, Fastpitch,...
Posted by Andrew Wood on May 10, 2012
What is the most powerful word in the world when it comes to marketing? No big surprise here…the word is “FREE”! How many ways can you think of to use the word “free” in your marketing to get people engaged in your business? It’s an...
Posted by Andrew Wood on May 7, 2012
With now over 100 million users, including just about all the world’s top companies and decision makers – LinkedIn is a must!
Profiles on LinkedIn include all types of people: top executives, middle management, sales people, business owners, consultants,...
Posted by Andrew Wood on May 6, 2012
If we were to really think about it, every organization basically has one shot at winning a customer. This “moment of truth” happens when a new customer makes contact with our organization. This contact can occur either in person or over the telephone. How they...
Posted by Andrew Wood on May 4, 2012
Champions and scientists have some things in common. Although their laboratories are the driving range, the carpet, the golf course or the beach, champions experiment with numerous different shots, each of which is designed to fulfill a specific purpose. They hit shots...
What is the most powerful word in the world when it comes to marketing? No big surprise here…the word is “FREE”! How many ways can you think of to use the word “free” in your marketing to get people engaged in your business? It’s an amazingly powerful word. Don’t be...
Legendary Marketing has extended their spring cleaning clearance sale a few more days especially for Golf Operator Magazine subscribers. So in case you missed any of there previous emails regarding such they are slashing up to 60% off on just about everything they have including the best selling Golf...
A cautionary word on discounts…..discounts do work. But – and it’s a big BUT – if you keep discounting, you are training your players to wait for a bigger and better discount next time rather than play your course on a regular basis. For this reason you should mix up your offers with...
Tapin Solutions (the designer of this crime against humanity, they try to pass off as a legitimate website) “may” understand technology but they apparently know nothing about even the most basic principles of design. This is what happens when you simply throw everything you can think of onto your home...
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